NYSE · Common stock
Bread Financial Holdings (BFH)
$101.72 +$1.83 (+1.83%)
- Day’s range
- $101.00–$102.71
- Volume
- 373,725
BFH price history
BFH closed at $101.72 on Oct. 26, 2026. Over the past year, its daily close ranged from $59.98 on Nov. 17, 2025 to $113.40 on Aug. 14, 2026.
Data table: BFH daily closes, the past year
| Date | Close |
|---|---|
| Oct. 26, 2026 | $101.72 |
| Oct. 23, 2026 | $99.89 |
| Oct. 22, 2026 | $102.45 |
| Oct. 21, 2026 | $108.63 |
| Oct. 20, 2026 | $104.61 |
| Oct. 19, 2026 | $102.45 |
| Oct. 16, 2026 | $102.56 |
| Oct. 15, 2026 | $101.31 |
| Oct. 14, 2026 | $98.96 |
| Oct. 13, 2026 | $102.31 |
| Oct. 12, 2026 | $101.63 |
| Oct. 9, 2026 | $100.58 |
| Oct. 8, 2026 | $100.73 |
| Oct. 7, 2026 | $97.64 |
| Oct. 6, 2026 | $97.80 |
| Oct. 5, 2026 | $98.90 |
| Oct. 2, 2026 | $98.05 |
| Oct. 1, 2026 | $96.94 |
| Sept. 30, 2026 | $97.75 |
| Sept. 29, 2026 | $100.07 |
| Sept. 28, 2026 | $101.25 |
| Sept. 25, 2026 | $102.91 |
| Sept. 24, 2026 | $101.56 |
| Sept. 23, 2026 | $99.19 |
| Sept. 22, 2026 | $102.69 |
| Sept. 21, 2026 | $108.00 |
| Sept. 18, 2026 | $108.53 |
| Sept. 17, 2026 | $108.21 |
| Sept. 16, 2026 | $107.85 |
| Sept. 15, 2026 | $107.65 |
| Sept. 14, 2026 | $109.23 |
| Sept. 11, 2026 | $106.37 |
| Sept. 10, 2026 | $106.86 |
| Sept. 9, 2026 | $107.40 |
| Sept. 8, 2026 | $108.20 |
| Sept. 4, 2026 | $110.87 |
| Sept. 3, 2026 | $108.79 |
| Sept. 2, 2026 | $106.48 |
| Sept. 1, 2026 | $102.05 |
| Aug. 31, 2026 | $104.47 |
| Aug. 28, 2026 | $105.74 |
| Aug. 27, 2026 | $108.03 |
| Aug. 26, 2026 | $107.56 |
| Aug. 25, 2026 | $107.63 |
| Aug. 24, 2026 | $105.19 |
| Aug. 21, 2026 | $105.91 |
| Aug. 20, 2026 | $103.18 |
| Aug. 19, 2026 | $108.51 |
| Aug. 18, 2026 | $111.10 |
| Aug. 17, 2026 | $111.25 |
| Aug. 14, 2026 | $113.40 |
| Aug. 13, 2026 | $111.63 |
| Aug. 12, 2026 | $110.45 |
| Aug. 11, 2026 | $108.01 |
| Aug. 10, 2026 | $108.41 |
| Aug. 7, 2026 | $108.32 |
| Aug. 6, 2026 | $109.95 |
| Aug. 5, 2026 | $112.34 |
| Aug. 4, 2026 | $112.45 |
| Aug. 3, 2026 | $110.80 |
| July 31, 2026 | $108.07 |
| July 30, 2026 | $110.62 |
| July 29, 2026 | $106.99 |
| July 28, 2026 | $107.78 |
| July 27, 2026 | $106.11 |
| July 24, 2026 | $104.31 |
| July 23, 2026 | $103.58 |
| July 22, 2026 | $101.87 |
| July 21, 2026 | $101.68 |
| July 20, 2026 | $99.48 |
| July 17, 2026 | $99.31 |
| July 16, 2026 | $98.14 |
| July 15, 2026 | $99.18 |
| July 14, 2026 | $98.49 |
| July 13, 2026 | $97.18 |
| July 10, 2026 | $96.50 |
| July 9, 2026 | $95.55 |
| July 8, 2026 | $93.83 |
| July 7, 2026 | $102.36 |
| July 6, 2026 | $103.52 |
| July 2, 2026 | $102.21 |
| July 1, 2026 | $105.37 |
| June 30, 2026 | $108.35 |
| June 29, 2026 | $108.73 |
| June 26, 2026 | $106.27 |
| June 25, 2026 | $104.96 |
| June 24, 2026 | $104.91 |
| June 23, 2026 | $103.79 |
| June 22, 2026 | $103.68 |
| June 18, 2026 | $102.41 |
| June 17, 2026 | $101.43 |
| June 16, 2026 | $101.59 |
| June 15, 2026 | $102.50 |
| June 12, 2026 | $101.71 |
| June 11, 2026 | $101.63 |
| June 10, 2026 | $96.45 |
| June 9, 2026 | $94.22 |
| June 8, 2026 | $91.42 |
| June 5, 2026 | $91.11 |
| June 4, 2026 | $91.15 |
| June 3, 2026 | $88.36 |
| June 2, 2026 | $91.55 |
| June 1, 2026 | $89.39 |
| May 29, 2026 | $89.07 |
| May 28, 2026 | $88.46 |
| May 27, 2026 | $89.92 |
| May 26, 2026 | $88.51 |
| May 22, 2026 | $86.60 |
| May 21, 2026 | $85.78 |
| May 20, 2026 | $87.69 |
| May 19, 2026 | $84.85 |
| May 18, 2026 | $85.93 |
| May 15, 2026 | $86.76 |
| May 14, 2026 | $86.83 |
| May 13, 2026 | $83.39 |
| May 12, 2026 | $84.63 |
| May 11, 2026 | $84.93 |
| May 8, 2026 | $87.34 |
| May 7, 2026 | $86.48 |
| May 6, 2026 | $88.30 |
| May 5, 2026 | $85.09 |
| May 4, 2026 | $83.56 |
| May 1, 2026 | $85.34 |
| April 30, 2026 | $84.78 |
| April 29, 2026 | $85.42 |
| April 28, 2026 | $86.32 |
| April 27, 2026 | $88.00 |
| April 24, 2026 | $86.16 |
| April 23, 2026 | $92.12 |
| April 22, 2026 | $92.44 |
| April 21, 2026 | $91.31 |
| April 20, 2026 | $91.75 |
| April 17, 2026 | $90.58 |
| April 16, 2026 | $84.52 |
| April 15, 2026 | $83.15 |
| April 14, 2026 | $82.64 |
| April 13, 2026 | $80.19 |
| April 10, 2026 | $78.98 |
| April 9, 2026 | $79.75 |
| April 8, 2026 | $78.65 |
| April 7, 2026 | $74.33 |
| April 6, 2026 | $75.17 |
| April 2, 2026 | $73.02 |
| April 1, 2026 | $73.57 |
| March 31, 2026 | $74.89 |
| March 30, 2026 | $73.03 |
| March 27, 2026 | $72.13 |
| March 26, 2026 | $75.89 |
| March 25, 2026 | $75.11 |
| March 24, 2026 | $74.49 |
| March 23, 2026 | $74.73 |
| March 20, 2026 | $74.62 |
| March 19, 2026 | $73.54 |
| March 18, 2026 | $71.27 |
| March 17, 2026 | $71.94 |
| March 16, 2026 | $69.92 |
| March 13, 2026 | $71.53 |
| March 12, 2026 | $71.66 |
| March 11, 2026 | $74.09 |
| March 10, 2026 | $72.59 |
| March 9, 2026 | $72.46 |
| March 6, 2026 | $72.21 |
| March 5, 2026 | $75.22 |
| March 4, 2026 | $75.10 |
| March 3, 2026 | $72.73 |
| March 2, 2026 | $71.99 |
| Feb. 27, 2026 | $70.86 |
| Feb. 26, 2026 | $79.27 |
| Feb. 25, 2026 | $73.19 |
| Feb. 24, 2026 | $71.56 |
| Feb. 23, 2026 | $70.84 |
| Feb. 20, 2026 | $75.73 |
| Feb. 19, 2026 | $75.01 |
| Feb. 18, 2026 | $74.43 |
| Feb. 17, 2026 | $73.16 |
| Feb. 13, 2026 | $72.37 |
| Feb. 12, 2026 | $72.27 |
| Feb. 11, 2026 | $76.03 |
| Feb. 10, 2026 | $77.11 |
| Feb. 9, 2026 | $77.90 |
| Feb. 6, 2026 | $79.53 |
| Feb. 5, 2026 | $77.19 |
| Feb. 4, 2026 | $76.50 |
| Feb. 3, 2026 | $75.40 |
| Feb. 2, 2026 | $73.05 |
| Jan. 30, 2026 | $72.54 |
| Jan. 29, 2026 | $73.03 |
| Jan. 28, 2026 | $68.20 |
| Jan. 27, 2026 | $69.45 |
| Jan. 26, 2026 | $70.18 |
| Jan. 23, 2026 | $68.78 |
| Jan. 22, 2026 | $71.01 |
| Jan. 21, 2026 | $70.49 |
| Jan. 20, 2026 | $69.94 |
| Jan. 16, 2026 | $73.73 |
| Jan. 15, 2026 | $70.65 |
| Jan. 14, 2026 | $69.00 |
| Jan. 13, 2026 | $69.79 |
| Jan. 12, 2026 | $71.78 |
| Jan. 9, 2026 | $80.36 |
| Jan. 8, 2026 | $81.25 |
| Jan. 7, 2026 | $79.98 |
| Jan. 6, 2026 | $80.26 |
| Jan. 5, 2026 | $76.30 |
| Jan. 2, 2026 | $75.30 |
| Dec. 31, 2025 | $74.03 |
| Dec. 30, 2025 | $74.61 |
| Dec. 29, 2025 | $75.18 |
| Dec. 26, 2025 | $76.64 |
| Dec. 24, 2025 | $76.68 |
| Dec. 23, 2025 | $76.61 |
| Dec. 22, 2025 | $77.75 |
| Dec. 19, 2025 | $78.00 |
| Dec. 18, 2025 | $77.64 |
| Dec. 17, 2025 | $76.34 |
| Dec. 16, 2025 | $75.81 |
| Dec. 15, 2025 | $74.35 |
| Dec. 12, 2025 | $74.59 |
| Dec. 11, 2025 | $74.36 |
| Dec. 10, 2025 | $73.83 |
| Dec. 9, 2025 | $73.46 |
| Dec. 8, 2025 | $72.42 |
| Dec. 5, 2025 | $72.21 |
| Dec. 4, 2025 | $72.00 |
| Dec. 3, 2025 | $71.24 |
| Dec. 2, 2025 | $69.38 |
| Dec. 1, 2025 | $68.07 |
| Nov. 28, 2025 | $67.73 |
| Nov. 26, 2025 | $67.46 |
| Nov. 25, 2025 | $66.77 |
| Nov. 24, 2025 | $65.08 |
| Nov. 21, 2025 | $64.70 |
| Nov. 20, 2025 | $61.67 |
| Nov. 19, 2025 | $62.35 |
| Nov. 18, 2025 | $60.54 |
| Nov. 17, 2025 | $59.98 |
| Nov. 14, 2025 | $61.93 |
| Nov. 13, 2025 | $61.84 |
| Nov. 12, 2025 | $63.96 |
| Nov. 11, 2025 | $63.46 |
| Nov. 10, 2025 | $63.76 |
| Nov. 7, 2025 | $63.58 |
| Nov. 6, 2025 | $63.86 |
| Nov. 5, 2025 | $63.95 |
| Nov. 4, 2025 | $62.58 |
| Nov. 3, 2025 | $63.60 |
| Oct. 31, 2025 | $62.65 |
| Oct. 30, 2025 | $61.91 |
| Oct. 29, 2025 | $62.21 |
| Oct. 28, 2025 | $64.94 |
| Oct. 27, 2025 | $66.26 |
Key figures
- 52-week range
- $59.98–$113.40Low Nov. 17, 2025; high Aug. 14, 2026
- Average daily volume
- 531,247Past 3 months
- Market value
- $3.91B
- Dividend yield
- 0.90%Past 12 months of regular dividends
- From 52-week high
- −10.30%
Price change
- 1 month
- −1.16%
- 3 months
- −2.48%
- Year to date
- +37.40%
- 1 year
- +55.30%
$1,000 a year ago
$1,000 put into BFH at the close on Oct. 24, 2025 would be worth $1,553.
Price only, dividends not included.
What Wall Street says about BFH
In the past 90 days, Wall Street firms published 8 rating or price-target actions on BFH: 1 upgrade, 1 new rating, 3 raised price targets and 3 lowered price targets.
| Action | Rating | |||
|---|---|---|---|---|
| Barclays | Cuts target | Equal-weight | $110 to $107 | |
| TD Cowen | Raises target | Hold | $111 to $113 | |
| TD Cowen | Cuts target | Hold | $114 to $111 | |
| Barclays | Raises target | Equal-weight | $109 to $110 | |
| Evercore ISI Group | Cuts target | Outperform | $120 to $118 | |
| Wells Fargo | Initiates coverage | Equal-weight | $115 | |
| Wolfe Research | Upgrade | Peer perform to Outperform | $130 | |
| UBS | Raises target | Buy | $120 to $127 |
Ratings and price targets are the firms’ own opinions, reported as published.
Not investment advice.
Recent dividends
| Ex-dividend date | Per share |
|---|---|
| Regular, paid Dec. 15 | $0.25 |
| Regular, paid Sept. 15 | $0.23 |
| Regular, paid June 15 | $0.23 |
| Regular, paid March 16 | $0.23 |
| Regular, paid Dec. 12, 2025 | $0.23 |
About Bread Financial Holdings, Inc.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
- Headquarters
- Columbus, Ohio
- Employees
- 6,000
- Listed
- June 7, 2001
- Sector
- Financials
- Industry
- Personal credit institutions
In WallStreetDigest editions
No WallStreetDigest article about BFH is on the site yet.