NYSE · Common stock
MediaAlpha (MAX)
$11.88 −$0.02 (−0.17%)
- Day’s range
- $11.55–$12.00
- Volume
- 523,883
MAX price history
MAX closed at $11.88 on Oct. 26, 2026. Over the past year, its daily close ranged from $7.17 on Feb. 13, 2026 to $14.27 on July 20, 2026.
Data table: MAX daily closes, the past year
| Date | Close |
|---|---|
| Oct. 26, 2026 | $11.88 |
| Oct. 23, 2026 | $11.90 |
| Oct. 22, 2026 | $12.41 |
| Oct. 21, 2026 | $11.52 |
| Oct. 20, 2026 | $11.79 |
| Oct. 19, 2026 | $11.30 |
| Oct. 16, 2026 | $11.50 |
| Oct. 15, 2026 | $11.68 |
| Oct. 14, 2026 | $10.64 |
| Oct. 13, 2026 | $10.47 |
| Oct. 12, 2026 | $10.06 |
| Oct. 9, 2026 | $10.09 |
| Oct. 8, 2026 | $10.68 |
| Oct. 7, 2026 | $9.67 |
| Oct. 6, 2026 | $9.68 |
| Oct. 5, 2026 | $9.64 |
| Oct. 2, 2026 | $9.62 |
| Oct. 1, 2026 | $9.68 |
| Sept. 30, 2026 | $9.57 |
| Sept. 29, 2026 | $9.38 |
| Sept. 28, 2026 | $9.20 |
| Sept. 25, 2026 | $9.27 |
| Sept. 24, 2026 | $9.45 |
| Sept. 23, 2026 | $9.39 |
| Sept. 22, 2026 | $9.98 |
| Sept. 21, 2026 | $10.79 |
| Sept. 18, 2026 | $10.49 |
| Sept. 17, 2026 | $10.57 |
| Sept. 16, 2026 | $11.04 |
| Sept. 15, 2026 | $11.45 |
| Sept. 14, 2026 | $11.60 |
| Sept. 11, 2026 | $11.65 |
| Sept. 10, 2026 | $11.74 |
| Sept. 9, 2026 | $11.58 |
| Sept. 8, 2026 | $11.77 |
| Sept. 4, 2026 | $12.05 |
| Sept. 3, 2026 | $12.22 |
| Sept. 2, 2026 | $12.53 |
| Sept. 1, 2026 | $12.30 |
| Aug. 31, 2026 | $12.62 |
| Aug. 28, 2026 | $12.85 |
| Aug. 27, 2026 | $12.57 |
| Aug. 26, 2026 | $12.67 |
| Aug. 25, 2026 | $12.85 |
| Aug. 24, 2026 | $12.80 |
| Aug. 21, 2026 | $12.94 |
| Aug. 20, 2026 | $13.17 |
| Aug. 19, 2026 | $13.49 |
| Aug. 18, 2026 | $13.19 |
| Aug. 17, 2026 | $12.69 |
| Aug. 14, 2026 | $13.17 |
| Aug. 13, 2026 | $13.27 |
| Aug. 12, 2026 | $12.84 |
| Aug. 11, 2026 | $13.11 |
| Aug. 10, 2026 | $13.54 |
| Aug. 7, 2026 | $13.40 |
| Aug. 6, 2026 | $12.34 |
| Aug. 5, 2026 | $12.33 |
| Aug. 4, 2026 | $12.38 |
| Aug. 3, 2026 | $12.75 |
| July 31, 2026 | $12.38 |
| July 30, 2026 | $13.54 |
| July 29, 2026 | $13.80 |
| July 28, 2026 | $13.79 |
| July 27, 2026 | $13.57 |
| July 24, 2026 | $13.13 |
| July 23, 2026 | $13.10 |
| July 22, 2026 | $13.32 |
| July 21, 2026 | $14.19 |
| July 20, 2026 | $14.27 |
| July 17, 2026 | $14.12 |
| July 16, 2026 | $14.08 |
| July 15, 2026 | $14.19 |
| July 14, 2026 | $14.09 |
| July 13, 2026 | $13.87 |
| July 10, 2026 | $13.37 |
| July 9, 2026 | $13.46 |
| July 8, 2026 | $13.55 |
| July 7, 2026 | $13.67 |
| July 6, 2026 | $14.00 |
| July 2, 2026 | $13.43 |
| July 1, 2026 | $12.80 |
| June 30, 2026 | $12.57 |
| June 29, 2026 | $12.39 |
| June 26, 2026 | $11.88 |
| June 25, 2026 | $11.00 |
| June 24, 2026 | $10.76 |
| June 23, 2026 | $10.35 |
| June 22, 2026 | $10.18 |
| June 18, 2026 | $10.13 |
| June 17, 2026 | $10.02 |
| June 16, 2026 | $9.99 |
| June 15, 2026 | $9.84 |
| June 12, 2026 | $9.45 |
| June 11, 2026 | $9.35 |
| June 10, 2026 | $9.59 |
| June 9, 2026 | $9.31 |
| June 8, 2026 | $9.17 |
| June 5, 2026 | $9.07 |
| June 4, 2026 | $8.65 |
| June 3, 2026 | $8.29 |
| June 2, 2026 | $8.88 |
| June 1, 2026 | $9.35 |
| May 29, 2026 | $8.90 |
| May 28, 2026 | $8.89 |
| May 27, 2026 | $8.64 |
| May 26, 2026 | $8.61 |
| May 22, 2026 | $8.49 |
| May 21, 2026 | $8.27 |
| May 20, 2026 | $8.36 |
| May 19, 2026 | $8.24 |
| May 18, 2026 | $8.29 |
| May 15, 2026 | $8.06 |
| May 14, 2026 | $8.05 |
| May 13, 2026 | $8.47 |
| May 12, 2026 | $8.76 |
| May 11, 2026 | $8.91 |
| May 8, 2026 | $9.11 |
| May 7, 2026 | $9.28 |
| May 6, 2026 | $8.97 |
| May 5, 2026 | $9.45 |
| May 4, 2026 | $8.89 |
| May 1, 2026 | $9.10 |
| April 30, 2026 | $8.51 |
| April 29, 2026 | $10.00 |
| April 28, 2026 | $10.01 |
| April 27, 2026 | $9.87 |
| April 24, 2026 | $9.60 |
| April 23, 2026 | $9.49 |
| April 22, 2026 | $9.85 |
| April 21, 2026 | $9.89 |
| April 20, 2026 | $10.09 |
| April 17, 2026 | $10.06 |
| April 16, 2026 | $10.03 |
| April 15, 2026 | $9.70 |
| April 14, 2026 | $9.42 |
| April 13, 2026 | $9.28 |
| April 10, 2026 | $9.05 |
| April 9, 2026 | $9.33 |
| April 8, 2026 | $9.72 |
| April 7, 2026 | $9.55 |
| April 6, 2026 | $9.34 |
| April 2, 2026 | $9.36 |
| April 1, 2026 | $9.08 |
| March 31, 2026 | $9.30 |
| March 30, 2026 | $9.44 |
| March 27, 2026 | $9.07 |
| March 26, 2026 | $9.59 |
| March 25, 2026 | $9.44 |
| March 24, 2026 | $9.47 |
| March 23, 2026 | $9.67 |
| March 20, 2026 | $9.59 |
| March 19, 2026 | $9.69 |
| March 18, 2026 | $9.67 |
| March 17, 2026 | $9.67 |
| March 16, 2026 | $9.65 |
| March 13, 2026 | $9.92 |
| March 12, 2026 | $9.74 |
| March 11, 2026 | $9.87 |
| March 10, 2026 | $9.69 |
| March 9, 2026 | $9.98 |
| March 6, 2026 | $10.12 |
| March 5, 2026 | $10.36 |
| March 4, 2026 | $10.25 |
| March 3, 2026 | $10.24 |
| March 2, 2026 | $10.16 |
| Feb. 27, 2026 | $9.94 |
| Feb. 26, 2026 | $9.90 |
| Feb. 25, 2026 | $9.60 |
| Feb. 24, 2026 | $8.97 |
| Feb. 23, 2026 | $7.77 |
| Feb. 20, 2026 | $7.84 |
| Feb. 19, 2026 | $7.67 |
| Feb. 18, 2026 | $7.42 |
| Feb. 17, 2026 | $7.33 |
| Feb. 13, 2026 | $7.17 |
| Feb. 12, 2026 | $7.47 |
| Feb. 11, 2026 | $7.67 |
| Feb. 10, 2026 | $8.44 |
| Feb. 9, 2026 | $8.73 |
| Feb. 6, 2026 | $8.95 |
| Feb. 5, 2026 | $8.43 |
| Feb. 4, 2026 | $8.95 |
| Feb. 3, 2026 | $9.23 |
| Feb. 2, 2026 | $10.08 |
| Jan. 30, 2026 | $10.23 |
| Jan. 29, 2026 | $10.24 |
| Jan. 28, 2026 | $10.46 |
| Jan. 27, 2026 | $10.72 |
| Jan. 26, 2026 | $10.94 |
| Jan. 23, 2026 | $10.81 |
| Jan. 22, 2026 | $11.17 |
| Jan. 21, 2026 | $11.06 |
| Jan. 20, 2026 | $11.24 |
| Jan. 16, 2026 | $11.42 |
| Jan. 15, 2026 | $11.58 |
| Jan. 14, 2026 | $11.41 |
| Jan. 13, 2026 | $11.60 |
| Jan. 12, 2026 | $11.54 |
| Jan. 9, 2026 | $11.60 |
| Jan. 8, 2026 | $11.71 |
| Jan. 7, 2026 | $11.61 |
| Jan. 6, 2026 | $11.85 |
| Jan. 5, 2026 | $11.85 |
| Jan. 2, 2026 | $11.95 |
| Dec. 31, 2025 | $12.95 |
| Dec. 30, 2025 | $13.03 |
| Dec. 29, 2025 | $12.78 |
| Dec. 26, 2025 | $12.69 |
| Dec. 24, 2025 | $12.71 |
| Dec. 23, 2025 | $12.68 |
| Dec. 22, 2025 | $12.88 |
| Dec. 19, 2025 | $12.80 |
| Dec. 18, 2025 | $12.94 |
| Dec. 17, 2025 | $12.71 |
| Dec. 16, 2025 | $12.95 |
| Dec. 15, 2025 | $12.77 |
| Dec. 12, 2025 | $13.00 |
| Dec. 11, 2025 | $13.09 |
| Dec. 10, 2025 | $13.29 |
| Dec. 9, 2025 | $13.71 |
| Dec. 8, 2025 | $13.30 |
| Dec. 5, 2025 | $13.07 |
| Dec. 4, 2025 | $13.49 |
| Dec. 3, 2025 | $13.62 |
| Dec. 2, 2025 | $12.72 |
| Dec. 1, 2025 | $12.62 |
| Nov. 28, 2025 | $12.76 |
| Nov. 26, 2025 | $12.75 |
| Nov. 25, 2025 | $12.49 |
| Nov. 24, 2025 | $11.74 |
| Nov. 21, 2025 | $11.86 |
| Nov. 20, 2025 | $11.54 |
| Nov. 19, 2025 | $11.59 |
| Nov. 18, 2025 | $11.88 |
| Nov. 17, 2025 | $11.99 |
| Nov. 14, 2025 | $12.42 |
| Nov. 13, 2025 | $12.77 |
| Nov. 12, 2025 | $13.24 |
| Nov. 11, 2025 | $13.29 |
| Nov. 10, 2025 | $12.95 |
| Nov. 7, 2025 | $12.76 |
| Nov. 6, 2025 | $12.71 |
| Nov. 5, 2025 | $13.50 |
| Nov. 4, 2025 | $13.35 |
| Nov. 3, 2025 | $13.26 |
| Oct. 31, 2025 | $12.75 |
| Oct. 30, 2025 | $12.23 |
| Oct. 29, 2025 | $11.12 |
| Oct. 28, 2025 | $11.28 |
| Oct. 27, 2025 | $11.41 |
Key figures
- 52-week range
- $7.17–$14.27Low Feb. 13, 2026; high July 20, 2026
- Average daily volume
- 823,001Past 3 months
- Market value
- $629.4M
- Dividend yield
- —
- From 52-week high
- −16.75%
Price change
- 1 month
- +28.16%
- 3 months
- −9.52%
- Year to date
- −8.26%
- 1 year
- +3.21%
$1,000 a year ago
$1,000 put into MAX at the close on Oct. 24, 2025 would be worth $1,032.
Price only, dividends not included.
What Wall Street says about MAX
In the past 90 days, Wall Street firms published 5 rating or price-target actions on MAX: 1 new rating, 3 raised price targets and 1 lowered price target.
| Action | Rating | |||
|---|---|---|---|---|
| Goldman Sachs | Cuts target | Neutral | $14 to $10.50 | |
| JP Morgan | Assumes coverage | Neutral | $15 | |
| RBC Capital | Raises target | Outperform | $11 to $15 | |
| Canaccord Genuity | Raises target | Buy | $15 to $17 | |
| Goldman Sachs | Raises target | Neutral | $10 to $14 |
Ratings and price targets are the firms’ own opinions, reported as published.
Not investment advice.
About MediaAlpha, Inc.
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
- Headquarters
- Los Angeles, Calif.
- Employees
- 147
- Listed
- Oct. 28, 2020
- Industry
- Services-business services, nec
In WallStreetDigest editions
No WallStreetDigest article about MAX is on the site yet.